Orygen is a leading youth mental health organisation founded by Australian of the Year, Professor Patrick McGorry AO. By providing world leading research, education and advocacy to young people, providers and policy makers, Orygen is making a significant difference to young people.
Orygen had an existing Kentico website with over 85-page templates. With so much content and resources needed to support the wider community, it was necessary to have this information available. Orygen approached Heartburst while they were rebranding needing a clear and unique design to cover all aspects of the organisation. As the new rebrand was so cutting edge and very different to the old branding, it was essential that Heartburst could deliver a site that complimented and highlighted the new changes.
Heartburst workshopped with Orygen to understand their digital landscape and create easy to use menu structures. This included a content strategy workshop to bring multiple sites under one simple menu. The added challenge was the very short time frame we had to complete the website before their rebrand launch date.
As a ‘Kentico Gold Partner’, we first upgraded their site to the latest version of Kentico, using our certified Kentico developers. We then conducted content strategy workshop to understand how we could provide easy access to Orygen’s network of websites. A bespoke design was needed to provide optimal user experience to navigate the vast amount of information as well as to reflect their exciting new rebranding. Once the design was approved we had several complex steps to complete before we could upload the new theme, including consolidating their 85 templates down to 30. This also included freezing and applying all content one week before the launch.
With a very tight deadline, Heartburst delivered the live website to coincide with the brand launch breakfast. The new design carried a professional look and feel that showcased Orygen’s ambitious new brand. We were able to retain the depth of their content without losing the levels of information needed.
Ultimately, the customer was very happy with the finished design that realised their new branding.