Strong campaigns don’t start with ads, they start with strategy. We help NFPs lay the right foundations, so every campaign is focused, measurable, and aligned with your mission.
Plan smarter, not harder. A digital fundraising strategy aligns your campaigns with your mission and ensures every dollar and hour invested has impact.
What you’ll get:
Workshops to clarify goals, audiences, and priorities
Campaign roadmap with calendar, channel mix, and messaging themes
Resource and capability mapping (team roles, skills, gaps)
Platform and tool audit (CRM, donation, email, etc.)
KPI framework with benchmarks and reporting cadence
Risks, constraints, and mitigation strategies
Final strategy document (comprehensive or sprint summary)
How we work:
Discovery – review of internal docs, donor data, and stakeholder interviews
Workshops – collaborative sessions to define audiences, offers, and priorities
Development – synthesise insights into a roadmap with success measures
Handover – present final strategy to your team or board with Q&A
Know your supporters better than ever. We define who your donors are, what motivates them, and how to guide them from awareness to advocacy.
What you’ll get:
Persona profiles (2–4 segments) with motivations, barriers, channels, and giving patterns
Journey maps across Awareness → Conversion → Retention → Advocacy
Identification of friction points and content gaps
Quick-win recommendations for improving supporter experience
Alignment with our Donor Value Equation (trust, resonance, ease)
How we work:
Research – review donor data, campaign results, and optional donor interviews
Persona Design – build segments with visuals and narratives
Workshops – co-create journeys with your team to map touchpoints and gaps
Synthesis – deliver final journey maps and recommendations
See what’s really working. Our audits provide an objective view of your digital channels and past campaigns, highlighting strengths, weaknesses, and opportunities.
What you’ll get:
Scorecard across email, social, ads, SEO, website, and donation flow
Analysis of 2–4 past campaigns (goals vs outcomes, funnel performance)
Benchmarks vs industry and historical data
Clear insights on gaps and bottlenecks
Prioritised recommendations with quick wins and long-term fixes
How we work:
Data Collection – gather reports and access from your platforms
Analysis – assess usability, performance, and alignment with goals
Insights – benchmark results and highlight the top 3–5 issues
Roadmap – provide actionable recommendations in plain language
Send the right message to the right people. We help you organise supporter data into actionable groups for more personal and effective campaigns.
What you’ll get:
Custom segmentation model (lifecycle, behaviour, engagement, motivation)
CRM tagging framework and data hygiene recommendations
Segment-specific messaging tips and campaign ideas
Examples of automation triggers and comms flows
How we work:
Audit – review your CRM structure, lists, and supporter data
Design – build logical segments aligned to fundraising goals
Documentation – create a clear reference doc with tables and visuals
Handover – provide implementation guidance and optional working session
Give supporters a reason to act. A strong offer turns mission into motivation by uniting urgency, impact, and donor value.
What you’ll get:
Workshop to refine your fundraising value proposition
Messaging framework covering need, impact, credibility, and urgency
Emotional and logical messaging samples (emails, headlines, hooks)
Campaign theme or hook to tie everything together
Internal rollout guide for teams, board, or ambassadors
How we work:
Briefing – understand goals, review past campaigns, gather stories
Co-Creation – facilitated workshop to surface impact angles
Development – refine into core message and creative hooks
Handover – present final offer pack with rationale and samples
Measure what matters. We define KPIs that cut through the noise and give your team clarity on what’s driving success.
What you’ll get:
KPI scorecard across campaign, channel, and engagement metrics
Clear definitions, benchmarks, and goal-setting models
Recommended reporting cadence and templates
Dashboard-ready framework for your CRM or analytics tools
How we work:
Discovery – review goals, historical data, and measurement gaps
Mapping – define relevant KPIs aligned to your objectives
Framework – build scorecard, benchmarks, and reporting guides
Handover – present metrics pack and train your team on usage
From one-off projects to ongoing partnerships, we deliver across the full marketing mix. Some organisations come to us for a single campaign, others rely on us month after month to manage channels like email, ads, or SEO. Whatever the scope, our role is to bring clarity, creativity, and consistency, helping your nonprofit engage supporters and grow impact.
Digital Fundraising
Strategy
Campaign Creative
Content Production
Email Marketing
Automation
Google Ads Grant
Paid Media
SEO
Donor Journey Mapping
Landing Pages
Daniel Frattaroli — Project Manager, IPS Workforce Development at Orygen
We specialise in nonprofits, charities, and for‑purpose organisations. But we do also offer a number of services for commercial clients as well.
Yes, we can manage standalone campaigns, but we recommend starting with strategy so your spend is effective.
It depends on scope, from a one-off workshop to a 12-month 12 months engagement. We’ll recommend the right path after our first conversation.
Yes, absolutely! We have hybrid working arrangements, so some meetings can be online. Where it’s best to travel, we choose economy fares to maximise value.
As above, yes we can. We have worked with international organisations, and can be flexible with meeting times based on time zone.
Book a free strategy call today and see how Heartburst can help your NFP plan, launch, and scale campaigns that make a difference.