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TA few years later, when Neil’s time at Association Online came to an end, it became clear that he and Heartburst could work together to become something bigger. A new mission was planted in Nick and Neil’s mind, to empower not-for-profit organisations with excellent online experiences that help advance their cause.

Neil had heard the term “heartburst” used to describe the passion and inspiration that drives a person to start a charity organisation. And so Nick and Neil partnered up with the idea of lifting Dubé Creative to be a fully blown digital agency, helping nonprofits pursue their “heartburst”.

With a new name, Neil as a partner, and a bigger and brand new office, the future was looking bright.