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It was during these challenging times when Lee Jones came into our story for the first time — and although he did not know yet, he was about to become part of the soul of HB — In the middle of an uncertain season he brought together two companies.

Lee introduced Rob van der End, CEO of Day3, to Nick and Neil and not long after, Day 3 acquired Heartburst. This new partnership was the union of two forces that came together from the realisation of their aligned values and compatible workforce — Day 3 with its many years of software development experience, and HB with its rich heritage in web design.