Once a campaign is live, the work isn’t done. In this phase, we analyse what worked, what didn’t, and how to improve. We apply data, feedback, and insights to ensure every future campaign performs better than the last.
Purpose / Outcome
We analyse your supporter journey to identify friction points and remove barriers to action, whether it’s donations, sign-ups, or event registrations. By improving UX, messaging, and trust signals, we make giving simple, persuasive, and rewarding.
Inclusions / Deliverables
Donation funnel analysis and form audits
GA4 and heatmap/session data review
Quick wins for immediate uplift
Long-term CRO roadmap and prioritised fixes
Approach / Methodology
Audit → review funnels, forms, and analytics
Analysis → identify UX gaps and trust issues
Recommendations → prioritised fixes and roadmap
Testing → validate improvements through A/B or multivariate testing
Purpose / Outcome
We test different versions of emails, ads, and forms to discover what resonates best with supporters. This takes the guesswork out of campaign decisions and builds a culture of evidence-based improvement.
Inclusions / Deliverables
Test roadmap and hypothesis design
Split tests across email, ads, and landing pages
Performance dashboards and reporting
Iterative roadmap for ongoing testing
Approach / Methodology
Discovery → identify high-impact areas to test
Hypothesis → define what we’re testing and success metrics
Setup → configure tests in relevant platforms
Rollout → analyse results and scale winning variants
Purpose / Outcome
We bring all your marketing and fundraising data into one clear view, so you can make confident, evidence-based decisions.
Inclusions / Deliverables
Custom dashboards (GA4, Looker Studio, Airtable)
Integration of ads, email, CRM, and donation data
Visualisation of KPIs, trends, and benchmarks
Training and usage guide for your team
Approach / Methodology
Discovery → define KPIs and reporting needs
Integration → connect data sources and validate
Design → build interactive dashboards and charts
Training → run live session + handover documentation
Purpose / Outcome
We ensure every donation, signup, and conversion is accurately tracked across platforms, giving you confidence in your ROI reporting.
Inclusions / Deliverables
Meta Pixel, GA4, GTM setup and optimisation
Custom events (donation started, completed, abandoned, etc.)
Cross-device QA and debugging
Validation report with event documentation
Approach / Methodology
Audit → review existing tracking setup
Implementation → configure pixels, tags, and triggers
Testing → validate across devices and browsers
Handover → provide event documentation and optional training
Purpose / Outcome
We deliver clear reporting on how your campaign performed across all channels, helping you understand ROI, donor behaviour, and where to improve.
Inclusions / Deliverables
Campaign dashboards or PDF reports
Channel performance (ads, email, landing pages, web)
ROI and cost-per-acquisition analysis
Actionable takeaways and recommendations
Approach / Methodology
Data Collection → gather metrics from all platforms
Analysis → compare against goals and benchmarks
Reporting → build clear summaries or dashboards
Recommendations → prioritised actions for next time
Purpose / Outcome
We optimise donation flows to make giving smooth, secure, and intuitive, improving completion rates and donor satisfaction.
Inclusions / Deliverables
UX audits of donation forms and thank-you pages
Accessibility and trust factor checks
Performance review (speed, responsiveness)
Recommendations for copy, design, and layout
Approach / Methodology
Discovery → gather goals and platform details
Audit → review donor journey end-to-end
Recommendations → provide prioritised fixes
Validation → optional testing of improvements
Purpose / Outcome
We strengthen your organic reach with technical SEO fixes and a content roadmap aligned to supporter interests, helping your campaigns get found by the right people.
Inclusions / Deliverables
Technical SEO audit (crawlability, speed, mobile)
On-page analysis (headings, copy, meta, internal linking)
Keyword research and competitor benchmarking
Content roadmap and blog/topic recommendations
Approach / Methodology
Audit → run technical and content review
Research → conduct keyword and competitor analysis
Strategy → create content roadmap and SEO plan
Handover → deliver recommendations + optional content calendar
From one-off projects to ongoing partnerships, we deliver across the full marketing mix. Some organisations come to us for a single campaign, others rely on us month after month to manage channels like email, ads, or SEO. Whatever the scope, our role is to bring clarity, creativity, and consistency, helping your nonprofit engage supporters and grow impact.
Digital Fundraising
Strategy
Campaign Creative
Content Production
Email Marketing
Automation
Google Ads Grant
Paid Media
SEO
Donor Journey Mapping
Landing Pages
Daniel Frattaroli — Project Manager, IPS Workforce Development at Orygen
We specialise in nonprofits, charities, and for‑purpose organisations. But we do also offer a number of services for commercial clients as well.
Yes, we can manage standalone campaigns, but we recommend starting with strategy so your spend is effective.
It depends on scope, from a one-off workshop to a 12-month 12 months engagement. We’ll recommend the right path after our first conversation.
Yes, absolutely! We have hybrid working arrangements, so some meetings can be online. Where it’s best to travel, we choose economy fares to maximise value.
As above, yes we can. We have worked with international organisations, and can be flexible with meeting times based on time zone.
Book a free strategy call today and see how Heartburst can help your NFP plan, launch, and scale campaigns that make a difference.