This is where your campaign goes live. We manage the rollout across email, ads, and social, ensuring everything runs smoothly, tracks correctly, and delivers results. Whether it’s a one-off appeal, a giving day, or an always-on campaign, we’ll launch it with impact.
Purpose / Outcome
We manage and execute your fundraising email campaigns end-to-end, from compelling donation asks to automated journeys that build loyalty. Whether it’s a one-off appeal or a long-term sequence, we make sure your emails are delivered, opened, and acted on.
Inclusions / Deliverables
Campaign email management – setup, testing, and sending
Platform support – Mailchimp, Campaign Monitor, Raisely, Funraisin, ActiveCampaign, Klaviyo, Salesforce MC
Automated journeys – welcome flows, reminders, post-gift thank-yous
Approach / Methodology
Planning & strategy – define goals, timing, and audiences
Setup & build – write/upload copy, build responsive templates, configure triggers
Testing & launch – device checks, QA, and send execution
Review – performance snapshot + recommendations for improvement
Purpose / Outcome
We coordinate all moving parts to deliver your campaign seamlessly across email, ads, social, and landing pages. Our role is to keep everything aligned, tested, and on time, so you launch with confidence.
Inclusions / Deliverables
Campaign rollout calendar and channel coordination
QA across emails, ads, landing pages, donation forms
Internal approvals and sign-off process
Launch-day monitoring and early performance watchlist
Approach / Methodology
Kickoff & planning → rollout calendar & task assignments
Coordination & build → align channels, manage stakeholders
QA & testing → links, UX, visual consistency
Launch execution → live checks and troubleshooting
Purpose / Outcome
We plan, launch, and optimise paid ad campaigns to maximise reach, traffic, and conversions. With expert targeting and ongoing adjustments, we make sure your ad spend delivers results.
Inclusions / Deliverables
Ad campaign setup (audiences, creative, budgets)
Ongoing monitoring and bid/targeting adjustments
A/B creative testing
Mid-campaign check-ins + final reporting
Approach / Methodology
Discovery & goal setting → define platforms, KPIs, budget split
Campaign build & launch → setup creative, targeting, and tracking
Optimisation & testing → monitor KPIs, test variations, adjust mid-flight
Reporting & handover → results + recommendations for next steps
Purpose / Outcome
We design and launch acquisition campaigns that grow your supporter base using petitions, pledges, or downloadable impact content. These campaigns expand your reach while building a pipeline of warm prospects for future fundraising.
Inclusions / Deliverables
Lead magnet strategy and creative
Ad setup + landing page build
CRM/email list integration
Automated nurture emails for follow-up
Approach / Methodology
Strategy & planning → define target, offer, channels, budget
Creative development → produce ads and landing pages
Build & integration → connect sign-ups to CRM + email flows
Monitoring & optimisation → track results and refine
Wrap-up → report and recommendations for scaling
Purpose / Outcome
We help you deliver high-impact fundraising events — from 24-hour giving days to peer-to-peer challenges — by ensuring tools, comms, and live-day execution are ready to go.
Inclusions / Deliverables
Campaign build: messages, content, graphics, rollout plan
Fundraising tool setup: giving day platforms, P2P pages, match funders
Countdown comms and live-day updates
Monitoring and adjustments during event
Approach / Methodology
Planning & setup → define goals, configure platform, confirm match funders
Build & content → create assets, schedules, and appeals
Pre-event → countdown comms, supporter activation
Live-day → real-time updates, urgency boosts, troubleshooting
Wrap-up → thank-you comms and reporting
Purpose / Outcome
We schedule and publish your approved content across platforms to maintain consistent presence during the campaign window.
Inclusions / Deliverables
Post scheduling (Meta Suite, Hootsuite, Buffer, etc.)
Caption and hashtag optimisation
Optional moderation alerts & escalation guidance
Approach / Methodology
Planning → confirm posting calendar and platforms
Setup → load content, refine copy/hashtags
Launch → schedule and monitor rollout
Review → snapshot of reach, engagement, top performers
Purpose / Outcome
We monitor your live campaigns and make agile adjustments to improve performance in real-time. By reallocating budget, swapping creatives, and refining targeting, we keep results trending upward.
Inclusions / Deliverables
Ongoing performance monitoring (ads, email, social, web)
Budget reallocations and targeting adjustments
Creative swaps for underperforming assets
Live performance dashboard (if scoped)
Approach / Methodology
Setup → configure tracking and define KPIs
Monitoring → review performance daily/weekly
Optimisation → adjust spend, audiences, or creative mid-flight
Review → share insights and improvement recommendations
From one-off projects to ongoing partnerships, we deliver across the full marketing mix. Some organisations come to us for a single campaign, others rely on us month after month to manage channels like email, ads, or SEO. Whatever the scope, our role is to bring clarity, creativity, and consistency, helping your nonprofit engage supporters and grow impact.
Digital Fundraising
Strategy
Campaign Creative
Content Production
Email Marketing
Automation
Google Ads Grant
Paid Media
SEO
Donor Journey Mapping
Landing Pages
Daniel Frattaroli — Project Manager, IPS Workforce Development at Orygen
We specialise in nonprofits, charities, and for‑purpose organisations. But we do also offer a number of services for commercial clients as well.
Yes, we can manage standalone campaigns, but we recommend starting with strategy so your spend is effective.
It depends on scope, from a one-off workshop to a 12-month 12 months engagement. We’ll recommend the right path after our first conversation.
Yes, absolutely! We have hybrid working arrangements, so some meetings can be online. Where it’s best to travel, we choose economy fares to maximise value.
As above, yes we can. We have worked with international organisations, and can be flexible with meeting times based on time zone.
Book a free strategy call today and see how Heartburst can help your NFP plan, launch, and scale campaigns that make a difference.