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What we do

Google Ads for NFPs

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Up to $10,000 USD per month in FREE Google Ads

Get up to USD $120,000 each year in free Google Ads
Turn ad spend into impact, driving donations, event registrations, and volunteer sign-ups.
Expand awareness and reach more supporters without stretching your budget.

Compete with big-budget brands on Google search.
But there’s a catch: strict eligibility, ongoing compliance, and tough performance standards. Many nonprofits lose their grants within months. We make sure yours delivers, sustainably and long-term.

Google Ad Grant Eligibility Check

Select all statements that apply to your organisation.

You are most likely eligible 🎉

Based on your selections, you likely qualify for the Google Ad Grant.

Contact us for your free consultation →

You are not eligible

One or more exclusions applies (government, hospital/healthcare, or school/university).

Tell us a bit more

Tick at least one eligibility indicator (ACNC, DGR or Income-tax-exempt), and avoid exclusions.

1. Google Ad Grants (Free Advertising)

Eligible charities receive USD 10,000/month in free Google Search Ads.

We help you unlock, manage, and optimise that grant so it delivers measurable impact, not just traffic.

Our Ad Grants services include:
  • Eligibility confirmation & application support (ACNC, DGR, ATO)
  • TechSoup & Google for Nonprofits setup
  • Campaign strategy, build & launch
  • Compliance monitoring (CTR, quality score, keyword policy)
  • Conversion tracking, reporting & optimisation
Typical outcomes:
  • 5–10× increase in qualified traffic
  • Sustained compliance and performance
  • Stronger awareness and donor engagement
Book a Google Ad Grant Discovery Call

2. Google Ads (Paid Campaigns)

When you need to go beyond the Ad Grant’s limits, paid Google Ads open the full toolbox, display, remarketing, and video campaigns, to reach new audiences and convert warm leads.

Our Google Ads services include:
  • Campaign planning & keyword research
  • Conversion-focused ad copy & creative
  • A/B testing and landing-page optimisation
  • Audience targeting, remarketing, and geotargeting
  • Transparent monthly reporting and insights
Common goals:
  • Drive online donations and regular giving
  • Promote events and community programs
  • Recruit volunteers or service participants
  • Amplify seasonal fundraising appeals
Book a Google Ad Discovery Call

Combine Grant + Paid for Maximum Impact

The smartest strategy often blends both:
  • Use the Ad Grant for always-on awareness and education campaigns.
  • Use Paid Ads to target high-intent keywords, conversions, and remarketing audiences.

We’ll design an integrated plan where your free spend fuels reach, and your paid spend drives results.

Why Google Ads Matter for Not-for-profits

  • Your audience is searching, right now, for the problems your organisation solves.
  • Google Ads helps you appear at the top of search results when supporters are ready to act.
  • Google Ad Grants gives you up to USD 10,000/month in free advertising credit to do the same.
  • Google Ad Grants gives you up to USD 10,000/month in free advertising credit to do the same.
Book a Google Ad Grant Discovery Call

Digital Fundraising

Strategy

Campaign Creative

Content Production

Email Marketing

Automation

Google Ads Grant

Paid Media

SEO

Donor Journey Mapping

Landing Pages

Helpful Tips for NFPs Using Google Ads

  • Start with intent: Know what supporters are searching for before you write your ads.
  • Write for emotion and clarity: Clear CTAs (“Donate now”, “Volunteer today”) outperform vague messages.
  • Optimise your landing pages: Every click should lead to one clear next step.
  • Measure what matters: Track conversions, not just clicks, so you can prove impact.
  • Stay compliant: Ad Grants require a 5% CTR minimum and active campaign management.

Recent projects

ACCS logo
Age Assurance Technology Trial
  • WordPress
  • Website Development
The trial explores different methods in verifying a user’s age helping Australia establish best practices and potential regulatory frameworks for age assurance.
Read case study
HFA logo
Haemophilia Foundation Australia
  • WordPress
  • Digital Discovery, Website Development
The Haemophilia Foundation Australia (HFA) is a not for profit that works with people with haemophilia and other blood disorders to help them continue to live fulfilling lives by providing support to those affected and their families.
Read case study
THANZ logo
Thrombosis & Haemostasis Society of Australia and New Zealand
  • WordPress
  • CRM Consulting, Digital Discovery, Website Development
A Website and CRM solution for Thrombosis & Haemostasis society of Australia and New Zealand to promote Excellence in clinical care for people with clotting and bleeding disorders.
Read case study
NFP service participants
Working with Heartburst was a great experience for our team. We were lucky enough to have Nick lead us through a very well thought out design session, Hermes on hand with very prompt updates / fixes, and the end product captured the look and feel that we were hoping for when we started the project. A big thank you to the whole team for all the hard work and collaborative approach.

Daniel Frattaroli — Project Manager, IPS Workforce Development at Orygen

Frequently asked questions

We specialise in nonprofits, charities, and for‑purpose organisations. But we do also offer a number of services for commercial clients as well.

Yes, we can manage standalone campaigns, but we recommend starting with strategy so your spend is effective.

It depends on scope, from a one-off workshop to a 12-month 12 months engagement. We’ll recommend the right path after our first conversation.

Yes, absolutely! We have hybrid working arrangements, so some meetings can be online. Where it’s best to travel, we choose economy fares to maximise value.

As above, yes we can. We have worked with international organisations, and can be flexible with meeting times based on time zone.

Team of NFP web designers

Ready to Grow Your Impact?

Book a free strategy call today and see how Heartburst can help your NFP plan, launch, and scale campaigns that make a difference.

Chat with our team