The 8 must-have website features to perfect your non-profit digital presence.

By Laura Represa, 16 February 2021

In a world where everything is digital, your non-profit organization's website is your presentation card, your digital persona; and you want your website to represent who your non-profit really is. Remember, you cannot make a second first impression. 

Having a good web design and including the relevant content will make or break your web page site. With a solid base that covers all the fundamentals, your nonprofit website will be balanced to the make side. 

non-profit website and web design

But, how can you be sure that what you include in your non for profit website is covering the essentials? How do you make sure what you have up is relevant? And most importantly what do we need to show to make sure our audience leaves with a satisfactory experience? 

Surely there are many things that will vary depending on the nature of your non for profit or charity, but certainly there are many that are common to all of them and are a MUST have to start with your website. 

Today we bring you the 8 top features you must have in your website to perfect your digital persona.

1. Your non-profit Mission and vision

The first thing a visitor sees when they get into your website will most likely be your homepage. Research has revealed that 74% of visitors feel frustrated when they do not see clearly what is the website interest or purpose. When something like this happens, well we can be pretty much certain that they will not stay, and certainly they won’t come back.   

This is why having a mission statement and a clear definition of who you are is the first and KEY element to have. All the rest can wait for once your audience has been engaged!  

Here is a great example of a clear and spot on mission statement from orygen.

nonprofit organization mission statement

2.  Your organisation work

After you have made clear your mission, and you got them engaged with who you are it is time to tell more about what you exactly do! This is the space to actually get into detail and into the good stuff. Include as much detail as you want and need, section it, don’t leave anything out.

What do you do? What is that, that makes you different? Is it research? What for? Do you support communities? When, where and how?  

People who stay in your website and navigate have got that initial interest and want to know more, so give them more! Keep them engaged and give them a reason to stay longer. 


3. About your team and your story. 

People are driven by people, and showcasing the real faces and names behind the screen is what “brings to live” your digital profile. 

If you are going through a website, that has no real people behind, then you will feel more hesitant to reach out. This page is your opportunity to go in depth to your story and the people who guided the nonprofit to what it is today! 

Most “About us” pages include a bit of information about the story behind the nfp,where it is coming from as well as the profiles of the founder and the current board members that made it possible. 

Here is an example of a great About Us page

nonprofit organisation web design

4. Donate and how to support information.

Whether you have a specific campaign or you are raising funds to support your non for profit having a donation button is important for sure, but information on why you are raising money and what is this money actually doing, is essential. 

Potential donors need information and motivation before making a donation effective. Having a compelling message, a reason why, and a clear understanding on what is happening with their funds will be the last push they need to feel confident of your veracity. Support your storytelling with visually appealing information. 

If you are supporting multiple campaigns at the same time; tell them about each of them!  Do you have any past campaigns? Showcase its success, even it’s flaws. If there is something people love more than seeing successful stories, is seeing real stories. It will build upon your credibility!


5. Get involved/Volunteer.

Some people in your audience may be looking to donate, whereas some others are looking for ways to get involved more deeply with your organization. Having a specific space for this will help you engage with them!  From volunteering, to becoming a member or even participating in specific events, there will always be options for people to contribute.

Help them decide, let them know their different options - Events, marketing, fundraising etc and give them a shortcut to get involved. Maintain the list of options up to date, make announcements and include sign up forms from which you can easily follow up. 

charity organisations not for profit organisation


6. Blog posts, news and stories.

You clearly have a specialization. You know a lot of information and that information is of interest to your audience.  A blog or a news section gives visitors a reason to come back, and it gives you a reason to get in contact with them to let them know that things are happening.  

From interesting topics associated with the nature of your non for profit, to news and updates from your own profile, this section is a powerful tool to constantly add new things, keeping your web relevant, updated and credible.  

A blog that is updated fluidly and often, shows that you are active and that you know what you are doing! It will also give you the opportunity to communicate in a more relaxed way with your audience. 

This will give you as well an excuse to get in touch regularly with your audience, offering something that is of their interest creating a win/win situation.  

Not to mention that also gives a lot of SEO power to your site though Keywords and organic content. Check this post to know more.

One great example is family life, go to their blog to explore and learn about the community and get some insights.

7. Connect in Social Media. 

Link all your social media spaces to your website. You don’t have a social media profile? Drop everything you are doing and go social. Find here some tips on how to get started.  

And now, make sure that you include direct links to your social media profiles. Currently people rely on social media to see the news, find out latest trends, and most certainly to check the veracity of profiles. Fom looking for further information on your nonprofit organization, to checking who is following you and including ensuring that you are active, people would want to see your profile. Linking your social media will firstly direct traffic from your website to your social profiles making longer the time they interact with you, and also build on your credibility showing you are active. 


8. Contact page. 

Remember, your website is the digital platform that leads them to you, but your non for profit is behind that platform and it has to be reachable. They may want to contact you directly, or know where you are based, so make sure you have a clear contact detail page. 

Be clear, concise and give them the opportunity to reach out to you easily. Something that will help them is a quick-to-fill form. It will also help you instantly know what is the reason behind contacting you, and make that first direct contact spot on. 

non-profit website nonprofit contact form
Now that you have a good grasp on what to include in your website to get your audience to stay, it is time to start developing your website page. Make sure you have all of the above included, and you will be already on your way to success!

Let us know Your “Heartburst” and how we can help you. 


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