By Heartburst Digital, 22 June 2021
Nonprofit marketing is not easier than any other type of marketing. You need to inspire people and motivate them to take action.
You need to make sure you stay on top of people’s minds and that often takes a big amount of time and people, right? Wrong! When it comes to digital marketing strategy, there are few things as important as the tools we use to get the job done.
Having the right set of tools will make your job easier, and will allow small teams to achieve the same results as larger ones. They include everything from social media, to SEO, analysis and reporting.
In this blog we will share with you the 8 key tools that will help you achieve your digital marketing goals:
1. Productivity tools
Before getting into specific digital marketing tools, it is very important to understand that proper work management will significantly increase your productivity while reducing your efforts.
Agile systems are becoming increasingly more popular outside of the web development world, and is no wonder why! This methodology breaks down every part of a project into simple tasks that are easily tracked to ensure projects run smoothly. Some projects will have one simple task, while others will have multiple ones, but no matter the complexity there are tools that will help you fast track your progress and increase productivity.
Trello and Asana are the two favourites, because of their intuitive interfaces and simplicity. Create your own projects and tasks, assign them to people, track their progress and immediately boost productivity.
2. Social media management tools
All digital campaigns nowadays use social media as a structural part of their efforts; no matter if you are marketing using paid ads or organic content. Platforms like Facebook, Instagram, and Twitter are the most used to engage with potential customers.
Tools like Facebook manager, Hootsuite and Buffer can help you organize your social media content and reduce the time spent in publishing. These tools can also help you analyse the performance of your content to make better decisions. Track your reach and engagement to decide which content performs better and improve your social media strategy.
3. Creative design
One of the pillars of marketing is how to present your content, especially when it comes to creating ads and social posts. There are programs that can help you bring out your most creative side. Photoshop and illustrator are designer’s best friends, these tools are rather complex and may require some skills. If you have no expertise in the design area, yet you want to give a creative boost to your content you can use Canva; a very popular tool for marketers with little to no experience in design.
4. Data analysis tools
As previously mentioned, being able to analyse and track your marketing performance will help you understand what is working and what is not.
Google Analytics will help you track your web traffic and user’s behavior. Facebook insights, Twitter analytics or Hootsuite are tools that can help you understand your social media metrics. Google Ads will help you track your google ads performance and understand how keywords work. There are new tools like SEMRush that can also provide insights and information about backlinks performance, SEO ranking and even competitor statistics.
Remember that everything in marketing is a matter of try and learn and don’t be afraid of making mistakes, just make sure you get the right insights to steer the wheel in the right direction.
5. SEO and Content marketing tools.
SEO is one of the top priorities for almost every digital marketer. Understanding SEO, and using it to your advantage is a game changer. Tools like SEMrush and Keywords Everywhere are a big help for marketers who want to improve their SEO positioning but don’t have the experience or the time to invest on it.
Once you have clarity in your SEO strategy, these tools will also help you when it comes to content creation and curation. They will help you identify opportunities to maximise impact; use insights to create social media content, blogs or e-mails that resonate with your audience and increase your success.
6. Email marketing tools
Everyone has an email, and sneaking into people’s inbox is one of the most effective ways to get in contact with your current and prospective audience.
Using email marketing tools will help you maximise your email reach, reducing the efforts. Two of the most effective tools are Mailchim and Sendinblue.
These tools also include analytics traffic to help you perfect your strategy and impact.
7. Donation platforms
Your marketing efforts might be directly related to getting more donations. But, the process of getting donations is usually tedious and complex, not only in the marketing aspect, but also the management side. There are donation platforms that will provide you with tools to simplify the process, and that will also help you market your nonprofit campaigns. Platforms like Generous can provide you with CRM integrations, donor management, social media sharing and fully integrated web form.
8 . Google Ad Grants
One of the most powerful tools and not only in the marketing spectrum, is Google. Its search engine is the most relevant nowadays; Gmail, Google drive and docs are also very useful to organise and coordinate your digital marketing campaigns internally. But the most popular tool is Google ads, when used properly it will ensure your page is shown to your desired audience.
With the Google Ad grant your nonprofit can be funded with $10,000 free advertising per month, plus free full access to all google tools (Gmail, Analytics, Youtube…). You don’t know how to get started? Check out this post or get in contact with us and we will help you.
Mastering the digital marketing space is an arduous task. You will need a mix of investigator, analyst and creative but using the right tools will help you lighten the weight.
Did you find this useful? Do you want more information about any specific tool and how to master it? Let us know and we will make sure to cover it in one of our next numbers!
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