By Nick Dubé, 1 June 2020
I first came across Kentico back in 2012, soon after ‘Kentico EMS’ was released. It was groundbreaking with it's integrated marketing automation and content personalisation tools, combined with an industry strength CMS.
At the time, I was looking for a commercially supported CMS platform that the Heartburst team could rely on to build beautiful websites for our clients. Kentico ticked many of the boxes, except it’s user interface looked like 2004 Microsoft Office. Thankfully, their dedicated design team spent 2 years redesigning the UX, and introduced a much cleaner interface in 2015 with version 8. At this point we were “in”, boots and all!
Fast forward 5 years, and Kentico has just announced it’s new brand “Xperience”. As Kentico is a popular choice with our clients I thought I’d shed some light on this significant change.
ABOVE: Heartburst co-founders Neil Evenden and Nick Dubé with Kentico Founder & CEO Petr Palas (centre) at Kentico Connection Conference 2015.
What is Kentico Xperience?
Xperience is simply the new name for the products you currently use: Kentico CMS and Kentico EMS. The new name reflects the fact that Kentico is not just a Content Management System (CMS) but a Digital Experience Platform (DXP).
What is a Digital Experience Platform (DXP)?
Apart from being another acronym to remember, the concepts of a digital experience platform (DXP) represents an evolution from web content management (CMS) to a much broader scope of integrated marketing tools.
Like Kentico Xperience, DXP platforms typically provide tools such as content management, digital marketing (email campaigns, A/B testing etc.), digital commerce, customer data, automation and analytics. Having this all in a tightly integrated system provides greater cohesion and control over the customer experience.
DXPs will become increasingly prevalent as companies accelerate their digital transformation, however they don't all have an equivilent feature set. You may have heard of Adobe’s DXP, the Adobe Experience Platform which has it's focus on data collection, data normalization, journey orchestration and data science.
Who is Xperience for?
Kentico Xperience is ideal for established organisations with a digital marketing budget and dedicated marketing staff to drive campaigns. It’s a big piece of tech, and you’ll find it’s price point is aimed at the mid-tier enterprise market, however there are ‘partner only’ options which have made Kentico accessible to our non-profit clients in the past.
As a Kentico Xperience Gold Partner, Heartburst is able to provide strategy, design and development for Xperience solutions as well as ongoing service plans.
Should Nonprofits use Kentico Xperience?
As a digital agency dedicated the not for profit sector, we have implemented many Kentico websites for nonprofits (See case studies for Orygen and Global Interaction for a start). As a CMS we have found it robust and highly configurable, with pricing options for non profits available via partners.
From a marketing perspective, charities will focus on the “donor experience” rather than the “customer experience”, but many of the tools are the same. Automated email marketing, Multi variant testing, data and analytics all play a key role in successful fundraising campaigns.
How does this affect you?
If you’re an existing Heartburst customer using Kentico, there’s no immediate change needed. Your Kentico CMS will continue to operate as normal, however you do have the option to upgrade to Kentico Xperience 12.
It’s also important to note that the Kentico Xperience user interface and feature set has not changed - it’s just the brand name.
If you’re looking for an Australian Kentico Xperience Gold Partner with an entirely on-shore team, we’d love to hear from you. Feel free to get in touch via our contact page.
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